Services — Creative Direction, Brand Identity & Custom Website Design | Made You Look

Services

Everything between “I have an idea” and “that’s our website.”

Come in with a rough idea, a half-finished logo, or nothing but a business name. Creative direction is part of the job, not an upsell — we work out the look with you, then design and build it.

You do not need to know exactly what you want. That is what the first conversation is for.

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01

Creative Direction

You have the business. We work out how it should look, sound, and feel before anything gets designed. Mood, references, palette, type, tone — decided with you, in plain language.

  • Discovery conversation about customers and competition
  • Two or three real visual directions to react to
  • Colour, type, and imagery decisions with reasoning
  • A one-page direction summary you keep

02

Website Strategy

What pages you need, what each one has to do, and the single action you want a visitor to take. Structure before decoration.

  • Page map and content plan
  • Messaging hierarchy per page
  • One clear conversion path
  • Search intent mapped to pages

03

Custom Website Design

A layout built for your business only. No theme, no stock template, nothing reused from the last client.

  • Custom desktop and mobile layouts
  • Copywriting support on every section
  • Photography direction or sourcing guidance
  • Design sign-off before build starts

04

Website Development

Fast, clean builds with only the features you will actually use.

  • Hand-built responsive pages
  • Forms, galleries, booking, and menus
  • Speed and image optimisation
  • Launch checks on real devices

05

Mobile Optimisation

Most of your visitors are on a phone, so that view gets designed first and tested last.

  • Mobile-first layout decisions
  • Tap targets sized for thumbs
  • Lightweight images and reduced motion
  • Tested on real phones before launch

06

Brand Identity

The look that carries across your site, your signage, and your socials.

  • Colour and type system
  • Usage rules in plain English
  • Social and print-ready exports
  • Consistency across every touchpoint

08

Website Redesigns

An existing site rebuilt clean: your content and branding carried over, the parts that cost you enquiries fixed.

  • Audit of the current site
  • Content and brand carried across
  • New clean, fast build
  • Optional logo or identity refresh

09

Ongoing Updates & Maintenance

Small changes handled without you learning a CMS.

  • Content and photo edits
  • Small layout changes
  • Plugin and platform upkeep
  • Priority response on live issues
Bobby and Grecia working through layouts and colour swatches on a laptop

Packages

Three levels. Every one starts with direction.

Packages are starting points, not boxes. Final numbers depend on page count, content readiness, and video work — and you get a fixed figure in writing before anything begins.

Starter

New businesses that need a strong, simple presence.

Starting at $500

  • Single page, mobile-responsive
  • Creative direction session
  • Basic copy cleanup
  • Contact form and social links
  • Basic SEO setup
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Most popular

Signature

Businesses ready to attract more customers.

Starting at $700

  • Multi-page site (up to about 5 pages)
  • Full creative direction
  • Custom logo direction
  • One custom intro video
  • One background video
  • Revisions included
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Full Vision

Brands that want real creative direction end to end.

Starting at $1,000

  • Multi-page custom site
  • Brand identity system
  • Custom logo and intro video
  • Multiple background videos
  • Priority turnaround
  • One round of post-launch tweaks
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What is included at each level

Included Starter Signature Full Vision
Creative direction session Included Extended End to end
Pages One Up to ~5 Multi-page, unlimited scope
Logo & identity Logo direction Full identity system
Video Not included 1 intro + 1 background Intro + multiple backgrounds
Copywriting Cleanup Section copy Full page copy
Revisions 1 round Included Included + post-launch tweaks
SEO groundwork Basic Page-level Page-level + local
Turnaround Standard Standard Priority

Add-ons

  • Logo direction only$150 – $200
  • Custom intro video$175 – $250
  • Extra background video$100 – $150
  • Website redesign$500 – $700
  • Monthly updates & maintenance$60 – $90/mo

Deposit & scope

50% due upfront to book the project, 50% at launch. Same at every level, stated upfront rather than after work starts.

Not sure which level fits? Describe the business and we will tell you which one we would quote, and why.

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See these services applied: browse the portfolio or read how Bobby and Grecia work.